Costly Coffee

Hayes' Prime Crop, Premium Grade Connoisseur Coffees.  Basically, there
are three categories of coffees:
1) Robusta,  
2) Liberian and
3) Arabica.

Liberians not available.  Robustas are cheap coffees... grown cheaply to be
sold cheaply.  Arabica coffees are the finer coffees.

Arabica coffees account for only one-third of all the world's coffees.
Of these one-third, only about 10% qualify to be graded as "gourmet" quality
Arabica beans... 10% of the one-third.

Of the 10% of the one-third, only about 1% of that number - 1 % of 10% of
one-third of the world production - are prime crop premium grade Arabicas...
only 1% of the 10% of the 1/3.

Prime Crop premium grade coffees account for only 1 pound out of every
30,000 pounds grown... 1 pound out of 30,000 pounds - very impressive.
Not all estate Arabicas qualify to be prime crop, premium grade,
connoisseur quality Aribicas.  A coffee must be hand-harvested, washed,
sun-dried and prime crop to be a connoisseur quality Arabica coffee.
1 out of 30,000.

Beans of this quality are the only beans Hayes puts its label on.  Beans of
this quality are the only beans we buy.  Beans of this quality are the only
beans we roast.  Beans of this quality are becoming more and more difficult
to obtain.

Growers are growing less and less of the prime crop, premium grade,
connoisseur quality Arabicas  Growers are tired of price haggling.  Growers
now tell the bug buyers, "Okay, you want to pay cheep prices, no problem,
we'll grow Arabicas cheaply, process them cheaply and sell them to you
cheaply... You want to pay cheap process, we'll sell you cheap coffee at
cheap prices."  That's the way it always goes.  You can't buy a Rolls-Royce
for the price of a 10 year-old Chevette.  Growers are going to sell what
buyers want... cheap Arabicas... machine-harvested, machine-processed,
machine-cleaned, machine dried and machine-packed.  The machines that
vacuum-suck the coffee beans off the bushes can't tell ripe beans from
medium ripe beans from green, unripe beans.  The machines that scrape
off the husks from the beans can't polish the beans like hand-washing can,
Machines that machine-dry the beans can't absorb the sun and get the
richness of flavor that you get from sun-dried beans.  Machines can't tell the
quality of beans that a human sorter can see.  However, big buyers get
cheap Aribicas.  Growers and processors will give the big buyers what the
big buyers pay for.

Hayes' coffees buys the absolute finest coffees grown on the face of this
earth.  100% Estate Aribicas, hand-harvested hand-washed and polished,
sun-dried, hand-graded, prime crops, all premium grade beans...

And we pay premium prices...
We buy the Rolls-Royce of coffees.
We get what we pay for.
You get what you pay for...
The absolute finest coffees sold anywhere at any price.
Our customers are 1 out of 30,000.
YOU DESERVE IT!
Tip: A Word about Costly Coffee